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Study Abroad Client: Boosting ROI with Google Campaigns
Platforms Used
Google Ads (CPA, PPC, Display Ads)
ROAS Achieved
4
ROI
4x
Website
NDA
Project Overview
The client, an educational consultancy, aimed to increase visibility and generate high-quality leads for their study abroad services. The focus was on utilizing Google Ads, excluding direct sales ads, to effectively reach potential students while optimizing the advertising budget.
Project Execution
Target Audience Analysis:
- Conducted in-depth research to identify and understand the target audience, focusing on students aspiring to study abroad.
- Developed detailed buyer personas, considering demographics, interests, and online behavior.
Campaign Design & Implementation:
- PPC Campaigns: Launched Pay-Per-Click campaigns to drive traffic, targeting specific keywords related to study abroad programs.
- Display Ads: Created visually appealing display ads to increase brand awareness and attract potential students across relevant websites.
- CPA Campaigns: Ran cost-per-acquisition campaigns to optimize ad spend while acquiring high-quality leads.
Ongoing Optimization:
- Continuously monitored and optimized campaigns by adjusting bids, targeting, and creatives to enhance performance.
- Conducted A/B testing to determine the most effective ad variations and messaging.
Project Result
- ROAS: Achieved a strong return on ad spend of 4, demonstrating the efficiency and profitability of the campaigns.
- CPA: Maintained cost per acquisition within the client’s budget, ensuring efficient lead generation.
- Increased Engagement: The campaigns successfully increased website traffic and generated more inquiries from prospective students.
- Continued Success: The campaigns are still running, consistently driving qualified leads and supporting the client’s business goals.